Industry News, Printers News

Supremia Creates New Packaging for Knob Creek Whiskey

In addition to the liquor bottle, the case also includes an old-fashioned cocktail kit consisting of a muddler, bitters, and sugar cubes.

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By: Anthony Locicero

Copy editor, New York Post

Supremia International partnered with Beam Suntory, a global provider of premium spirits, to create an old-fashioned cocktail kit carrying case for Knob Creek whiskey.    The concept for the promotional package is decidedly throwback: Woodgrain features pay homage to the white oak barrels in which the whiskey is aged and, in addition to the liquor bottle, the case also includes an old-fashioned cocktail kit consisting of a muddler, bitters, and sugar cubes.   Among the challenges faced w...

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